Services / Quantitative Research
Structured, scalable, and built for accuracy.
When you need data that is representative, projectable, and built to support real business decisions, quantitative research is where you start.
At TNB Global Survey, we design and field quantitative studies across offline and online methodologies, delivering reliable results at every scale, from single-market studies to large multi-country programmes across diverse geographies.
Our Methods
The right methodology for every study.
We work across a full range of quantitative fieldwork formats, choosing the approach that best fits your audience, market, and objectives.
Computer Assisted Personal Interviewing (CAPI)
Face-to-face interviewing using digital devices, ideal for structured surveys in urban and semi-urban markets. Our trained field teams operate across key markets in Americas, Europe, Asia Pacific, the Middle East, and Africa, ensuring consistent data collection at every location.
Computer Assisted Web Interviewing (CAWI)
Online surveys with real-time quota tracking and built-in quality checks. Suitable for consumer, B2B, and specialist professional audiences across all our markets.
Telephone Interviewing (CATI)
Structured telephone interviews conducted by trained interviewers. Effective for reaching audiences where in-person access is difficult or where a conversational format is needed.
Central Location Tests (CLT)
We source and manage venues across key markets for product testing, concept evaluation, and sensory research. Participants are recruited to spec and managed on site by our local teams.
What We Measure
From awareness to action, we track what matters.
Our quantitative research capabilities cover a wide range of study types.
Brand Health and Ad Tracking
Consistent, wave-by-wave tracking to measure brand awareness, perception, recall, and competitive positioning over time. We maintain fieldwork consistency across every wave so your data stays comparable.
Usage and Attitude Studies
Understanding how people use products and why they make the choices they do. We design and field U&A studies across consumer and professional markets with equal confidence.
Segmentation
Identify distinct audience groups based on attitudes, behaviours, and needs. Our segmentation studies give clients a sharper picture of who their customers really are and how to reach them.
Concept and Product Testing
Test new products, packaging, advertising concepts, and ideas with the right audience before launch. We help clients make confident go-forward decisions backed by real consumer feedback.
Customer Satisfaction and NPS
Measure satisfaction, loyalty, and advocacy across your customer base. We design studies that surface the drivers behind the scores, not just the numbers themselves.
Discrete Choice and Trade-Off Studies
Understand how people make decisions when faced with competing options. Useful in pricing, product development, and feature prioritisation across a wide range of categories.
Path to Purchase
Map the full journey from awareness to conversion, identifying where decisions are made, what influences them, and where opportunities exist to intervene.
Sectors We Cover
Cross-sector experience you can rely on.
We have delivered quantitative research across the categories that shape consumer and professional markets.
FMCG
Food and Beverage
Financial Services
Banking and Insurance
Telecommunications
Media
Automotive
Pharmaceuticals
Healthcare
Agriculture
IT
Leisure and Sports
Why It Works
Quality at every stage of the process.
Good quantitative research does not happen by accident. We bring rigour to every step, from survey design and quota setting to fieldwork management and data delivery.
Our field teams are trained and regularly audited. Our online panels are verified and quality-controlled. And our project managers stay on top of every study from launch to final data file, so nothing slips through the cracks.
Get started
Ready to get started?
Tell us what you need to measure and we will design the right study to get you there.
Talk to Our Team
