Case studies
A selection of recent online and offline projects we have run for research agencies and brand teams around the world.
Understanding hairstylists across urban Mexico
A research agency wanted to get closer to the everyday world of professional hairstylists in Mexico, understanding what their work really looks like, the challenges they navigate daily, and how client needs are shifting.
Mapping HCP information behaviour across nine markets
A global market research company wanted to understand how healthcare professionals engage with medical information products, specifically who buys them, who uses them, and what drives those decisions.
Reaching senior decision-makers across global financial services
A global research firm wanted to understand how senior decision-makers in the payments and financial services industry think about customer experience, security, risk, and operations across their organisations.
Delivering a specialist HCP study with agility and care
A market research company needed to reach practicing US healthcare professionals for a study focused on physicians and advanced practice providers across a range of clinical settings.
Understanding home appliance choices across Asia
A leading global consumer electronics brand wanted to understand how people across Southeast Asia really think about, choose, and live with home appliances, from the products they buy to the brands they trust.
Tracking telecom brand health across five Asian markets
A major telecom operator wanted a clear, ongoing picture of how its brand was performing across five diverse Asian markets, understanding not just awareness but network perception and competitive positioning in both urban and rural areas.
Decoding the washing machine market across three countries
A consumer goods company wanted to understand what drives washing machine purchase decisions across three Asian markets, looking closely at satisfaction levels, unmet needs, and what truly sells in each market.
How international tourists really see the Philippines and Thailand
A tourism authority wanted to understand how international travellers from key source markets perceive the Philippines and Thailand as destinations, and what would genuinely influence their decision to visit.
Mapping the IVD diagnostics market across Asia
A diagnostics company needed a ground-level understanding of the in vitro diagnostics market across several Asian markets, including both the size of the opportunity and the distribution of market share among key players.
Clinical trial perceptions in IgA Nephropathy
A healthcare organisation needed to understand how patients living with IgA Nephropathy, also known as Berger's Disease, perceive clinical trials, and what would most effectively support recruitment and retention of participants.
